Hybrid Performance · South Africa

Redefine
What You're
Made Of

A complete performance ecosystem. AI coaching, hybrid training, elite apparel, and a community that redefines what serious fitness looks like.

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AI Coaching
Hybrid Training
Performance League
Women's Hub
Nutrition System
GPS Tracking
Elite Apparel
Rebirth Score

The Brand

Not a tracker.
A decision-making
system.

Most fitness apps count what you did. Rebirth tells you what to do next — and why. Built on your readiness score, training load, recovery data, and cycle phase, every session recommendation is made with full context.

From Apex, the AI coach that adapts to your ACWR in real time, to a Performance League that makes consistency competitive — this is fitness software built with the seriousness that serious athletes deserve.

Beyond the app, a full brand. Apparel that trains as hard as you do. Events that bring the community together. One ecosystem, one identity.

30+
Structured training programs
200+
Recipes in nutrition system
5
League tiers — Bronze to Elite

The Ecosystem

One brand.
Four verticals.

04 Subsidiaries

01 — App

ROF App

SaaS · Performance Platform

AI coaching, hybrid training programs, GPS tracking, a Performance League, and a Women's Hub — one complete intelligence system.

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02 — Apparel

ROF Apparel

Commerce · Women's Activewear

Scarcity-model women's activewear for the athlete who trains with intention. Limited drops. No restocks. Premium construction.

Shop

03 — Labs

ROF Labs

Agency · Software Development

The development arm of the ecosystem. Client web design, SaaS tools, and the internal infrastructure that powers everything we build.

Visit

04 — Events

ROF Events

Experiences · Community

Premium fitness experiences — from Sip & Paddle at Killarney Country Club to run club integrations and exclusive member events.

Explore

Most people don't lack
discipline. They lack a system
that understands them.
We built that system.

Neo Chimanyi · Founder, Rebirth of Fitness